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Maximize your Amazon revenue with expertly managed Sponsored Ads.

Amazon Ads is the fastest-growing digital advertising platform β€” and for product sellers, it is the most direct path from ad spend to purchase. Amplipath manages Amazon Sponsored Products, Sponsored Brands, Sponsored Display and DSP campaigns that maximize revenue while minimizing ACoS.

$47bn
Amazon Ads revenue 2023
74%
Start product search on Amazon
Top 3
Sponsored placement target
3rd
Largest digital ad platform globally
What We Do

Amplipath Amazon Ads Management services

Your strategy is customized around your market, digital maturity, commercial goals and existing systems rather than being forced into a generic checklist.

01

Sponsored Products and Brands campaigns

Keyword-targeted and product-targeted Sponsored Products campaigns covering every stage of the purchase funnel β€” from broad brand awareness through exact-match conversion campaigns with tightly controlled ACoS targets.

02

Bid management and ACoS optimization

Data-driven bid management using Seller Central data and competitor intelligence β€” continuously optimizing bids across thousands of keywords to hit ACoS targets while maintaining revenue volume.

03

DSP and full-funnel strategy

Amazon DSP enables retargeting Amazon shoppers who viewed your products but did not purchase β€” and prospecting new audiences based on Amazon's proprietary purchase behaviour data.

Deliverables

What can be included in your engagement

Final deliverables depend on your scope, but a typical engagement can combine the strategy, implementation and measurement components below.

βœ“
An Amazon Ads account audit/setup
βœ“
A campaign structure across Sponsored Products/Brands/Display
βœ“
Bid optimization & negative keyword management
βœ“
A monthly ACoS/ROAS report with organic rank lift analysis
SPECIFICATIONS & DELIVERABLES

What Is Included

Campaign Types
Sponsored ProductsSponsored BrandsSponsored DisplayAmazon DSP
Targeting Methods
Keyword targetingProduct targetingCategory targetingAudience targeting (DSP)
Optimization Levers
Bid managementNegative keywordsPlacement reportsSearch term reports
Frequently Asked Questions

Amazon Ads Management FAQs

A universal minimum of ten reviews does not apply to every Amazon advertising campaign. Eligibility depends on the advertising product, account, marketplace and listing status. However, complete listings, competitive pricing, available inventory, strong product content and credible reviews can materially improve conversion performance.
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