01
Built around your campaign Objectives
Every facebook & Instagram Ads engagement is scoped around the exact campaign Objectives that fits your business, drawing on real capability across Awareness, Traffic, Engagement, Lead generation.
Full-funnel Meta campaigns managed by certified specialists.
From cold prospecting to retargeting warm traffic, we structure Meta campaigns around a complete funnel — not a single objective. Pixel and Conversions API tracking are verified before any spend, so every dollar is attributed correctly from the first impression.
5+
Platforms & tools mastered
+48%
Median improvement across clients
4
Core capability areas covered
30-day
Post-launch support window
SOCIAL MEDIA & PAID ADVERTISING
Explore All 14 Social & Paid Ads Services
Browse our specialized social & paid ads solutions below. Click on any service to explore detailed capabilities, deliverables, methodology and case studies.
📱
Social Media Marketing
Organic growth strategies, viral content frameworks and community management across platforms.
Explore Social Media Marketing→
🗓️
Social Media Management
Done-for-you daily posting, comment management, monthly reporting and community building.
Explore Social Media Management→
🛍️
Social Commerce
Turn social into a direct sales channel — TikTok Shop, Instagram Shopping and in-app checkout funnels.
Explore Social Commerce→
👥
Facebook & Instagram Ads
Full-funnel Meta campaigns — prospecting, retargeting and creative testing frameworks.
Explore Facebook & Instagram Ads→
🎵
TikTok Ads & Shop
Native short-form ad creative, TikTok Shop setup, creator collabs and viral growth campaigns.
Explore TikTok Ads & Shop→
▶️
YouTube Ads
In-stream, discovery and bumper ad campaigns on YouTube with deep audience retention tracking.
Explore YouTube Ads→
⭐
Influencer Marketing
Vetted micro to mega influencer matching globally and across African markets with tracked attribution.
Explore Influencer Marketing→
🖥️
Display Advertising
Targeted programmatic display, dynamic retargeting and premium brand placements.
Explore Display Advertising→
💼
LinkedIn Ads & B2B Lead Gen
Account-based marketing (ABM) and verified decision-maker lead generation on LinkedIn.
Explore LinkedIn Ads & B2B Lead Gen→
❓
Quora Ads
Intent-based advertising reaching buyers actively asking questions and researching products.
Explore Quora Ads→
👾
Reddit Ads
Reach niche subreddit communities with native, respectful conversation-driven ads.
Explore Reddit Ads→
📦
Amazon Ads Management
Sponsored Products, Sponsored Brands and DSP campaigns with strict ACoS optimization.
Explore Amazon Ads Management→
📌
Pinterest Business Optimization
Pinterest Business setup, catalog feed syncing, promoted pins and shopping campaigns.
Explore Pinterest Business Optimization→
🌐
Programmatic Advertising
Omnichannel real-time bidding media buys with advanced audience data enrichment.
Explore Programmatic Advertising→
What We Do
Amplipath Social & Paid Ads services
Your strategy is customized around your market, digital maturity, commercial goals and existing systems rather than being forced into a generic checklist.
02
Specialist execution, real tools
Execution runs through proven, named tools — Meta Ads Manager, Meta Pixel, Conversions API, Events Manager — combined with a workflow built specifically around ad Formats like Single image, Carousel, Video/Reels ads, Collection ads.
03
Transparent, KPI-tied reporting
Results are tracked monthly against the metrics that matter for facebook & Instagram Ads, with concrete deliverables like meta Ads account audit/setup kept visible throughout the engagement.
Deliverables
What can be included in your engagement
Final deliverables depend on your scope, but a typical engagement can combine the strategy, implementation and measurement components below.
✓
Meta Ads account audit/setup
✓
Pixel & Conversions API implementation
✓
A full-funnel campaign structure (TOF/MOF/BOF)
✓
Ad creative briefs & copy
✓
Monthly ROAS report with creative breakdown
SPECIFICATIONS & DELIVERABLES
What Is Included
Campaign Objectives
AwarenessTrafficEngagementLead generationConversionsCatalog salesApp installs
Ad Formats
Single imageCarouselVideo/Reels adsCollection adsStories adsMessenger ads
Targeting Methods
Custom audiencesLookalike audiencesInterest/behavioral targetingRetargeting/pixel-based
Tracking Setup
Meta PixelConversions APIEvents ManagerUTM tagging
Frequently Asked Questions
Social & Paid Ads FAQs
Facebook and Instagram Ads are paid campaigns delivered through Meta’s advertising system. They can support awareness, traffic, engagement, leads, app activity, ecommerce sales and retargeting across eligible Meta placements.
Related Services
Build a more complete growth system
Ready to unlock measurable growth?
Tell us about your business — we’ll build a custom growth plan within 5 hours.