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App Store Optimization and user acquisition that drives installs and retention.

Installs without retention are wasted spend. We optimize App Store and Play Store listings for organic search visibility, run paid UA across Apple Search Ads and Google UAC, then build the push and lifecycle messaging that keeps users coming back after install.

5+
Platforms & tools mastered
+51%
Typical year-1 growth range
3
Core capability areas covered
30-day
Post-launch support window
What We Do

Amplipath Mobile App Marketing & ASO services

Your strategy is customized around your market, digital maturity, commercial goals and existing systems rather than being forced into a generic checklist.

01

Built around your aSO Elements

Rather than a generic starting point, we build mobile App Marketing & ASO strategy directly from your aSO Elements needs โ€” Keyword optimization, Title & subtitle, Screenshots/preview video, Icon A/B testing โ€” so the foundation is right from day one.

02

Specialist execution, real tools

Hands-on delivery is built on App Store Connect, Google Play Console, AppsFlyer, Firebase Analytics, with every decision informed by real uA Channels considerations โ€” Apple Search Ads, Google UAC, Meta App Ads, TikTok App Ads.

03

Transparent, KPI-tied reporting

Results are tracked monthly against the metrics that matter for mobile App Marketing & ASO, with concrete deliverables like an ASO audit & keyword optimization kept visible throughout the engagement.

Deliverables

What can be included in your engagement

Final deliverables depend on your scope, but a typical engagement can combine the strategy, implementation and measurement components below.

โœ“
An ASO audit & keyword optimization
โœ“
App Store/Play Store listing optimization
โœ“
UA campaign setup across paid channels
โœ“
A retention/lifecycle campaign plan
โœ“
Monthly install, CPI and retention report
SPECIFICATIONS & DELIVERABLES

What Is Included

ASO Elements
Keyword optimizationTitle & subtitleScreenshots/preview videoIcon A/B testingReview/rating strategy
UA Channels
Apple Search AdsGoogle UACMeta App AdsTikTok App Ads
Retention Tactics
Push notification strategyIn-app messagingLifecycle email/SMSRe-engagement campaigns
Post Padel โ€“ AI Coaching Mobile App
โ—AI Coaching
FEATURED WORK

Post Padel โ€“ AI Coaching Mobile App

An AI-powered padel coaching app that transforms match data into personalized improvement tips, performance insights and shareable coaching reports.

View Case Studyโ†’
Frequently Asked Questions

Mobile App Marketing & ASO FAQs

App store optimization or ASO improves an appโ€™s visibility and conversion within stores such as Appleโ€™s App Store and Google Play. SEO focuses primarily on websites and search engines. ASO concentrates on app metadata, keywords, screenshots, preview videos, ratings, localization and product-page conversion.
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